LEGO is known around the world for its playful universe built on learning through play. We have worked with LEGO across several projects, translating that universe into different forms of company communication.

Our approach is simple: telling LEGO’s story in a way that feels as natural as playing with the bricks.

Most recently, we developed a new way to report on LEGO’s sustainability work. We created a newsroom format, complete with minifigure news anchors and a channel meteorologist, bringing LEGO Sustainability News to the LEGO Group, its followers and beyond.

For the company profile, we moved away from the traditional corporate brochure and created a long, visual read through facts, numbers and stories. Alongside it, we produced a series of short films and images turning LEGO facts into content for both print and digital use. One of the films was watched more than 60,000 times in its first four hours.