Empathy is a tech company changing how people deal with loss. Its app works as a digital companion for relatives of the deceased, offering support with both the emotional and practical sides of losing someone.

The brand takes its starting point in the brand promise of always being ‘With You’. At its centre is the full stop, a simple sign representing the sense of closure Empathy aims to help people reach.

We built the brand from the ground up, from the strategic foundation and identity to the app and website. The full stop is integrated into the logo and communication and extends into a bespoke typeface drawn by PLAYTYPE.

An extensive set of ligatures connects selected letters so they lean on and support one another – a simple visual reference to the support at the centre of Empathy.
Our brand and app design was nominated for both an Apple and Google Design Award.