Bang & Olufsen set out to strengthen its position as an international design brand and reclaim its position as a luxury brand.

Our task was to build on the premium quality, craftsmanship and design that already set Bang & Olufsen apart, bringing these qualities to the forefront of the brand.

With this as our starting point, we developed the brand platform ‘Like No One Else’ and brought it to life across the brand. ‘Press Pause & Play’, created for the launch of BeoVision Eclipse and BeoLab 50, is one example. While technology is often said to pull people apart, the campaign focused on the opposite: the social side of home technology and the moments shared around it.

We worked with Bang & Olufsen as its global brand agency for more than five years, covering everything from brand strategy and identity to website and app design, digital products and communication. The partnership also included ongoing product launches, for which we developed creative concepts, campaigns, photography, film, copywriting, magazines and more.