Andel is Denmark’s leading energy and fibre-optic group and a cooperative owned by the people it serves. With a growing family of brands, it needed a visual system to tie everything together.

The idea behind the rebrand came from the cooperative itself – energy is something we share and create together. This became the starting point for an identity built around individual parts coming together as a whole.

We handled the complete rebrand, from brand architecture and identity to campaign elements and the digital platform. The identity forms the foundation for a wider design system across the Andel family, giving each brand room for its own expression while making it clear that they all belong to the same family.

Together with PLAYTYPE, we developed two bespoke typefaces for Andel. At the core of the identity is Andel Sans, a typeface family with a geometric, almost modular construction that reflects the cooperative structure, with individual parts adding up to a whole. Alongside it is Andel Display, used primarily in campaigns to reflect Andel’s clear voice and willingness to take a stand.

Since the rebrand, we have continued working closely with Andel, developing campaigns, imagery, annual reports, illustrations, icons, brand sound and a wide range of rollout materials.