Danish pork is in high demand in Japan, ecological chickens born and raised in Denmark are considered a luxury amongst the affluent in China and on the European market Danish food products represent the highest standard in modern farming and production. In fact, it is safe to say that Danish agriculture and food products have become synonymous with animal welfare, safety and quality. Furthermore, with over 150.000 people within the sector - from farmers to factory workers - agriculture and food is one of Denmark's biggest industries and exports.
In 2009, the Danish Agriculture and Food Council (Agriculture & Food in short) was born as a result of a merger between the biggest Danish food- and agriculture organizations. A merger orchestrated to create a common platform from which the industry could encourage further responsibility through out the entire food chain - from farm to fork.
e-Types designed the new logo and design programme for Agriculture and Food and developed the brand strategy for the organizations national and international initiatives."Agriculture and Food are an ambitious organization with ambitious goals. Working with their brand strategy, we knew we had to create a platform that could encompass a very diverse set of stakeholders. Not only did we need to create coherence among many internal groups each coming from their own organizational and professional culture, but we also had to communicate to a very complex set of external target groups - national as well as international." comments Thomas Sehested, Senior Brand Strategist at e-Types.
In 2009, the Danish Agriculture and Food Council (Agriculture & Food in short) was born as a result of a merger between the biggest Danish food- and agriculture organizations. A merger orchestrated to create a common platform from which the industry could encourage further responsibility through out the entire food chain - from farm to fork.
e-Types designed the new logo and design programme for Agriculture and Food and developed the brand strategy for the organizations national and international initiatives."Agriculture and Food are an ambitious organization with ambitious goals. Working with their brand strategy, we knew we had to create a platform that could encompass a very diverse set of stakeholders. Not only did we need to create coherence among many internal groups each coming from their own organizational and professional culture, but we also had to communicate to a very complex set of external target groups - national as well as international." comments Thomas Sehested, Senior Brand Strategist at e-Types.
