- Client Post Danmark Frimærker
- Project Graphic Design, Typography, Art Direction
- Year 2010
Royal and Rare
Letter writing is both about the past and the future. In a not so distant past all personal correspondance would be handwritten, but today handwriting tends to be a luxury - at least when you are
lucky enough to receive a letter done by hand.
The Danish postal services commissioned e-Types to do a new design of the most generally used stamps - the Queen series featuring H.M. Margrethe 2.
The Danish postal services commissioned e-Types to do a new design of the most generally used stamps - the Queen series featuring H.M. Margrethe 2.
"We wanted the new stamps to be delicately balanced between tradition and the modern. We wished to pay our respect to and honour the traditional craftmanship that is part of stamp history but at
the same time we wanted to use modern graphics to emphasize that stamps are not merely a thing of the past. In a time where reflection, empathy and care is in high demand letter writing - and
stamps - is also highly contemporary", says Jens Kajus, partner and Creative Director, e-Types.
Having defined a visual concept e-Types worked closely together with fotographer Casper Sejersen, engraving specialist Martin Mörck and the print specialists at Post Danmark Frimærker to create the prize winning stamp series. A great deal of planning was needed - part of which was to do a test photo shoot with a model closely resembling H.M. the Queen. "When the Royal Court was approached we knew exactly what we were looking for - and the Queen was actually fun to work with and I'm told she really likes the result. That's something I am particularly proud of", smiles Jonas Heckscher, who together with Jens Kajus worked out the stamp concept.
Having defined a visual concept e-Types worked closely together with fotographer Casper Sejersen, engraving specialist Martin Mörck and the print specialists at Post Danmark Frimærker to create the prize winning stamp series. A great deal of planning was needed - part of which was to do a test photo shoot with a model closely resembling H.M. the Queen. "When the Royal Court was approached we knew exactly what we were looking for - and the Queen was actually fun to work with and I'm told she really likes the result. That's something I am particularly proud of", smiles Jonas Heckscher, who together with Jens Kajus worked out the stamp concept.
The stamp design was awarded by the Danish Arts Foundation for outstanding craftsmanship.
Exhibition
The stamp design was displayed at an exhibition at the Design Museum Danmark, December, 2009 - explaining techniques and the design proces.
