Copenhagen Design Week
- Client Danish Design Centre
- Project Visual identity
- Year 2009
Design that matters
e-Types developed the visual identity for the new Copenhagen Design Week. The Design Week aims to present design that matters; ideas, concepts, products, and services that will come to play an
important role in our professional and private lives.
Visit the Danish Design Center
At the first event in 2009, the Copenhagen Design Week focused on design that matters for society and the environment, presented through numerous exhibitions, seminars, and debates that
demonstrated the design's positive ability to inspire companies and individuals.
Taking their cue from the Copenhagen Design Week's time span and the overwhelming amount of activities, e-Types' designers worked from the notion of the calendar and the "reminder" post-its littering their desks to create a modular and playful identity.
The challenge was to incorporate a lot of information in the logo - the Design Week itself and the Danish Design Center that hosts it, while maintaining a distinction between the two. By giving them each a module or "note", e-Types was able to separate the two without compromising either. "The identity should be timeless, understated, and leave room for the various designs on display. Further, we want to create a conceptual framework for future Design Weeks, allowing for a dynamic but still recognizable identity over time," explains Jens Kajus, Partner and Creative Director at e-Types.
For more information:
Taking their cue from the Copenhagen Design Week's time span and the overwhelming amount of activities, e-Types' designers worked from the notion of the calendar and the "reminder" post-its littering their desks to create a modular and playful identity.
The challenge was to incorporate a lot of information in the logo - the Design Week itself and the Danish Design Center that hosts it, while maintaining a distinction between the two. By giving them each a module or "note", e-Types was able to separate the two without compromising either. "The identity should be timeless, understated, and leave room for the various designs on display. Further, we want to create a conceptual framework for future Design Weeks, allowing for a dynamic but still recognizable identity over time," explains Jens Kajus, Partner and Creative Director at e-Types.
For more information:
Modular logo (various colours)
Event posters (design examples)
