Architectural Engineering
- Client Architectural Engineering / Grontmij Carl Bro
- Project Visual Identity, Profile brochure, Exhibition
- Year 2010
Communicating creative sensibility
It's a delicate balance. On the one hand, you need to stand out of the crowd and be able to communicate in your own tone of voice. On the other hand, you are part of a community that feeds you,
nourishes you and moreover it's a community that you genuinely like - and want to add value and energy to. Welcome to the everyday life of the corporate world of sub-brands, services, products, and
offerings and how to handle the brand relationship between them.
Architectural Engineering is a case in mind. Being a business area within Grontmij | Carl Bro, a Dutch based leading international consultancy company, Architectural Engineering came to e-Types
with the ambition to find their own feet and sharpen their approach to reaching target groups within the architectural world. Being a creative unit in an engineering environment, Architectural
Engineering needed to speak a different visual language than their corporate platform. The new sub-identity for Architectural Engineering, developed by e-Types, communicates their creative and
cross-disciplinary approach. And it's all for the good: the solution enables Architectural Engineering to reach its audience with greater accuracy while adding a hitherto new public and creative
side of the engineering company Grontmij | Carl Bro.
