e-Types

e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

7 november 11
About Projects, Hype, Press

Serious journalism

e-Types client nominated for prestigious journalist award 
The food and agriculture sector is the focus of much attention - they make what we eat, they influence what we drink, and the wellbeing of millions of animals is their responsibility. It's also a great export earner, the farmers and their produce offer solutions to many of the challenges faced by modern society and many people's jobs depend on it. In short, there are a lot of stories to be told.
 
For the bold, open and sometimes critical features and articles the editorial staff of the monthly magazine, FOOD&CULTURE is nominated for the The Cavling Prize, the most prestigious Danish journalist award. FOOD&CULTURE is published by the business confederation, Agriculture and Food representing the farming and food industries of Denmark including businesses, trade and farmers’ associations. The nomination is based on how the journalists of FOOD&CULTURE treat delicate issues in the fields of agriculture and food with high journalistic credibility and integrity. 

In 2011 e-Types revitalized the magazine with a completely new concept and magazine layout. The strategy derives from the brand strategy work, developed in 2010 by e-Types for Agriculture & Food. The magazine is layouted at the e-Types Group company, India.
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22 september 11
About Projects, Hype, Press

Playtype™ in Monocle Magazine

Our type foundry and concept store, Playtype™ is featured in the September issue of Monocle Magazine
"We want people to see the potential of typography as an element of both aesthetics and communication. We are really proud to be featured in the September issue of Monocle Magazine, which means that our ideas and efforts have not gone unnoticed in the world of lifestyle and design."
  
— Rasmus Ibfelt, Managing Director at e-Types.

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22 september 11
About Hype, Press

e-Types reinforces with new senior designer

e-Types welcomes Emil Hartvig
Our new senior designer, Emil Hartvig has an educational background from the Graphic Arts Institute of Denmark, anchoring his strong sense of craftsmanship with 10 years of design experience in magazine, television and corporate design. He has several times been member of the jury at the Creative Circle Awards and he frequently returns to the Graphic Arts Institute as examiner. Emil is already proving himself indispensable to the e-Types team.
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16 september 11
About Projects, Hype, Press

Shortlist for the Carlsberg Brewhouse project

The Carlsberg Group celebrates the 200-year anniversary of their Founder J.C.Jacobsen, by announcing the shortlisted teams of the international design competition to transform the New Carlsberg Brewhouse into an exciting, must-see Brand and Experience Centre. Team BIG+Atelier Brückner (DE)+Davis Langdon (UK)+ e-Types (DK) is one of the five finalists selected among a total of 64 entries.
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2 september 11
About Projects, Press

Brewer Jacobsen turns 200

200 years ago today, Carlsberg founder, J.C. Jacobsen was born. e-Types has designed the commemorative logo identity used in celebration events throughout the Carlsberg organization, product packaging and labels.
"Our 200th anniversary identity uses elements from Carlsberg’s main product, the beer bottle. In this case we used the signature tracks of the neck label as well as the beer foam to build a design that honours the legacy and spirit of J.C Jacobsen and the Carlsberg brand", says Lasse Bech Martinussen, Project Manager at e-Types.
 
Jacobsen's approach and philosophy still guides and inspires the world's fourth largest brewer, "Ideas ferment at Carlsberg — they bubble to the surface and inspire society, scientist, visitors and citizens, in the same way J.C. Jacobsen still inspires the company," says Carlsberg CEO, Jørgen Buhl Rasmussen.

e-Types is currently working with Carlsberg in a number of projects to be executed in the fall.
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10 august 11
About Projects, Hype, Press

New partner in Bangalore

e-Types is partnering up with advert and design agency Creative Network, Bangalore, India.
India is one of the most exciting market's in the world today. The economy is growing at 8% p.a., the consumers of India are increasingly brand conscious, businesses are expanding beyond the boundaries of South-East Asia as never seen before and international companies are either securing their foothold in India or finding their way in.

"For a brand agency as e-Types India offers some opportunities that I don't think you will find anywhere else in the world", says senior consultant and India expert, Thomas Sehested, author of "India - the World's next Superpower" (Indien - verdens næste supermagt, L&R Business) in 2010. "But India is at the same time one of the most challenging markets for newcomers  - it's a highly diverse country and it's well known for it's red tape. In short: if you want to enter India, find yourself a local partner."
 
And that's where Creative Network comes in – a creative services firm of almost 20 years. "We were looking for an international brand and design partner that could bring expertise on global scale into the Indian branding scene. We are very well known for our services within advertising, design management and our local knowledge about the Indian market, but when it comes to services in the area of brand strategy we felt that an international cooperation was the answer - and at e-Types we found what we were looking at", says Madhav Maheshwaran of Creative Network. "e-Types brings in a wealth of international brand thinking, and their work with some of the biggest corporates in Europe and other parts of the world is a true reflection of their potential. This helps Creative Network knock on some of the biggest business's in India, which need this kind of expertise."
 
The fruitful partnership between e-Types and Creative Network has so far materialized in a series of projects that will be executed this fall.
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11 maj 11
About Hype, Awards, Press

e-Types Director member of Jury at CLIO Awards 2011

Rasmus Drucker Ibfelt, Managing Director and Partner at e-Types, has spent his easter as juror at the CLIO Awards 2011 in the category 'Design'. 
The CLIO Awards is one of the world’s most esteemed awards competitions for advertising, design and communications. Each year, the CLIO Awards appoints an average of 115 top creatives from 65 countries to nine distinct CLIO Juries. Juries are comprised of individuals whose own work epitomizes the vanguard in their respective fields, ensuring that each juror has a profound understanding of the global market’s ever-evolving dynamics, industry innovations and creative work that represents the next wave.

CLIO’s judging process is known for its democratic and non-political approach to recognizing creative excellence. Submissions that survive the first round are re-evaluated in the second round to determine the Shortlist as well as the Gold, Silver and Bronze statue winners. Each jury also has the option of awarding CLIO’s highest honor, the Grand CLIO, to one truly exceptional piece of work in each medium from the Gold winners chosen.

We have tried to make Rasmus reveal who the big winner in the 'Design' category is, but his integrity is impenetrable. The winners are announced on May 19. 

For more info, go to Clio Awards
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10 maj 11

e–Types wins GOLD and BRONZE at Creative Circle Awards

e–Types has been awarded GOLD in the category 'Design – Mini Identity' for the C project and BRONZE in the category 'Design - Type Design' for the JAZZHOUSE font.
Jess Andersen, Senior Designer, says, "We are very proud to perform on this level and it's only thanks to C themselves letting us in on every little detail of the concept. It requires a lot of confidence to let people from the outside in on your project and we are very grateful that we've had this opportunity."

More about Creative Circle
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